At Priority One, it’s our job to make sure that you and your customers have a completely seamless finance and insurance experience. We’ve built a full suite of digital tools that help you support your sales efforts and close more deals.



Tools Built With Your Business in Mind


4 Steps for Fast Financing


Concierge Support for Your Customers

Using our enhanced Customer Portal, your customers can view the status of their financing, communicate with your dedicated Priority One team, or upload documents securely with the tap of a finger.

When your customer completes our simple online credit application, we get to work on securing a package that meets their specific financial needs. We work with leading lenders specialized in marine & RV financing, and are built to serve customers of all credit profiles. Each application links seamlessly to the Dealer Resource Center so you can give your customers total control of their finances while you take control of your business.

Simple, Secure Lending

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Electronic Signatures

Working with eligible lenders, your customers can complete paperwork from the comfort of their home, while you collect secure, legally-compliant e-signatures, using our proprietary EZ-Sign program.

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Educate Your Customers

We provide our dealers with access to MOTOTV, a series of animations that can run on your showroom and service TVs. Running MOTOTV on your showroom or service TV's captures the attention of your customers where they are most highly influenced and likely to purchase. As a MOTOTV partner, we can educate your customers about financing from the moment they step through your door!

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Enhance Your Operations With Total Visibility

The Priority One Dealer Resource Center is our proprietary software that lets you stay in full control of your deals. Monitor the status of each sale with secure 24/7 online tracking and seamless linking to the Priority One credit application.

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A Dedicated F&I Team

When you work with Priority One, you get access to a dedicated account team who works to ensure your business is successful. Every time you need help, you’ll go to the same team—no call centers, long hold times, or questions about who to talk to when you need help.


My Priority One team is always hard at work! They jump in and do what needs to be done. They listen to my rants and calmly communicate to my customers. They send loan documents before I can even ask for them! You all rock!

Lorie S.

Priority One's specialty business managers do an outstanding job for our dealership. They have excellent communication between our dealership and even the most challenging customers. They are prompt at returning calls and following up.

Mark N.

I appreciate every single person in my Priority One family from top to bottom. Every one of their employees gives me the best they have each and every time we speak. Simply put, they are family.

Robert H.

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