About Priority One Financial Services

ABOUT PRIORITY ONE

SHAPING THE MARKET.
INNOVATING OUR INDUSTRY.

At Priority One Financial Services, we’re uniquely specialized in boat, RV, park model, trailer and commercial equipment financing and insurance. Our dedicated team of more than 80 professionals brings an unmatched commitment to get customers financed and out on their next adventure. Founded in 1987, Priority One was the nation's first company to offer retail financing for recreational dealerships and today we continue to lead the industry with custom technology and the best service.

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OUR HISTORY

Our founder pioneered the concept of F&I outsourcing from her home office, armed with a single phone and fax machine, to serve local dealerships. Since then, Priority One has grown to serve dealers across the country and added insurance and commercial financing divisions.

In 2007, Priority One was acquired by Forest River, Inc., a Berkshire Hathaway subsidiary, expanding our capability to serve dealers with industry-forward tools and services.

OUR CULTURE

We are loyal, positive, confident and professional. Half of our team has been with us for more than five years, and nearly 30% for more than 10 years. We commit to our employees' well-being, and it translates to true partnership and quality service with our dealers.