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Exterior photo of Prioroity One Ofiice

OUR HISTORY

Our founder pioneered the concept of F&I outsourcing from her home office, armed with a single phone and fax machine, to serve local dealerships. Since then, Priority One has grown to serve dealers across the country and added insurance and commercial financing divisions.

 

In 2007, Priority One was acquired by Forest River, Inc., a Berkshire Hathaway subsidiary, expanding our capability to serve dealers with industry-forward tools and services.

2024

TAMPA BAY BUSINESS JOURNAL BEST PLACES TO WORK

2023

TAMPA BAY BUSINESS JOURNAL BEST PLACES TO WORK

2023

WOMEN MAKING WAVES: DAWN FIELDS

2023

BOLD MOVES: MARKLE JANNER

2022

CIO OF THE YEAR: MARK SILER

2022

TAMPA BAY BUSINESS JOURNAL BEST PLACES TO WORK

2022

WOMEN MAKING WAVES: NICOLE ARMSTRONG

2021

WOMEN MAKING WAVES: RINA APONTE

2020

WOMEN MAKING WAVES: LORRAINE MARIOTTI

2019

ONE TAMPA BAY HONOREE

2017

BUSINESS OF PRIDE HONOREE

2016

RV PRO ALL-STAR TEAM

AWARDS

We're proud to be an award-winning recreational financing leader.

OUR CULTURE

We are loyal, positive, confident and professional. Half of our team has been with us for more than five years, and nearly 30% for more than 10 years. We commit to our employees' well-being, and it translates to true partnership and quality service with our dealers.

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ABOUT PRIORITY ONE

SHAPING THE MARKET.
INNOVATING OUR INDUSTRY.

At Priority One Financial Services, we’re uniquely specialized in boat, RV, park model, trailer and commercial equipment financing and insurance. Our dedicated team of more than 80 professionals brings an unmatched commitment to get customers financed and out on their next adventure. Founded in 1987, Priority One was the nation's first company to offer retail financing for recreational dealerships and today we continue to lead the industry with custom technology and the best service.
 

Text Customers about Financing with Kenect

Text customers about financing with easy pre-written templates using Kenect, a new Priority One partner.

Tools for Secure, Fast Equipment Financing

Leveraging technology to create quick, reliable funding can make a measurable difference. Recently, the Priority One Equipment Finance...

F&I INSIDER BLOG

INDUSTRY ASSOCIATION MEMBERSHIPS

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NATDA logo
NIADA logo
MRAA logo
RVDA logo
NMLA logo

PRIORITY ONE IN THE NEWS

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