Meet the Priority One of Today


RV scenic view

Whether you are new to our team or you’ve been with us for 20 years, you likely have noticed that this is a fresh new look for Priority One Financial Services. We’re excited to show off our new look, this refresh doesn’t change who we are, rather, it more clearly articulates the quality, trust, innovation and excellence that you receive as a partner of Priority One.


When you work with Priority One, you get quality always. You partner with a team that brings unmatched dedication, working as though you are our only client. You enter into partnership based on trust, credibility and honesty. You benefit from real-time support and know that your customer is happy. Bottom line: by working with Priority One, you receive a service that not only meets your needs, but also shapes the recreational landscape and continues to innovate better solutions for you. This is the Priority One of today.


As we roll out this new look in the coming months, you’ll see us bring new tech and tools along with it. Your dealer resource center will get a facelift. The credit application, customer resources and all other aspects of our full-service financing will feature new capabilities, smarter technology, and a cleaner interface for both you and your customers.


You’ve already begun to see the fruits of these efforts with the updated online credit application layout that we rolled out in January. And that was just the beginning. As you can see, we've launched an entirely new website here at p1fs.com. Browse around, and you’ll find learning resources, knowledge articles, trade show updates and more to improve your business and elevate your customer experience. You will read testimonials from the thousands of customers that give five stars to our award-winning team. You will read stories from dealers like you that started small and grew to the successful enterprise they are today.


This Fall, at the Forest River Expo, RVDA, and MRAA events, we’ll introduce you to the Priority One of today. Stop by our booth to pre-order your new showroom kiosk that provides a fast, secure and reliable way to abbreviate your customer’s path to purchase. Have a seat in our cozy lounge chairs to watch how MOTOTV animations come to life and educate your customers on financing right in your showroom. Talk to an account executive about your book of business and how you can take advantage of these elevated Priority One partnerships to enhance your operations. And finally, at the trade shows, immerse yourself in the new Priority One of today, resting with the assurance that you are partnered with the best F&I company in the business. There is only one Priority One.

Learn how Priority One can help your business grow.

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