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Laying the Foundation for Success in 2021

This month, Priority One celebrates the promotion of new Operations Manager, Markle Janner. In his role, Markle will work in partnership with Senior Operations Manager, Rina Aponte, to ensure dealers continue to see more approved applications, more deliveries and more profit for long-term success. We spent a few minutes with Markle to get a peek into his vision for our dealers and the industry in 2021.

How long have you been with Priority One?

I’ve been with Priority One since May of 2019. I spent a month as a Business Manager in the Specialty department, and quickly transitioned into the Prime department as a Business Manager in June 2019, where I remained until present.

What excites you about your new role?

This is a great time to be in the Recreational Finance Industry! We just completed the most successful selling season in our company’s history and accomplished that amidst a global pandemic and mandatory shutdowns across the country. The customer’s desire to participate in the recreational lifestyle has proven itself to be undiminished, even with the national economy in an extremely precarious position.

Our dealer group is amazing! Many completely sold out of inventory and were literally delivering units as they rolled off the delivery truck! We have an opportunity to evaluate the successes we enjoyed with our dealers this season and look closely at the areas that we can immediately improve upon. It’s only a few short months before the traditional selling season begins again, and we will utilize that time to train, improve, and prepare us to meet the challenges of 2021.

Tells us what you love about working with dealers.

The Recreational Industry Dealer works with a core group of consumers that are committed to a lifestyle choice. Whether the customer is crisscrossing America in a new fifth wheel or spending a lazy afternoon on the water with their family, they have chosen to spend their entertainment dollar on a lifestyle that they truly love. It is rarely ever a necessity to buy a new boat or travel trailer, but for many, their purchase is the fulfillment of a lifelong dream to travel or take kids fishing. At Priority One, we are uniquely positioned to help our dealers make those dreams a reality.

In your opinion, what makes Priority One the best partner for outsourced F&I?

We provide the education, experience and commitment from our team of 25 Business Managers who have worked in every facet of the Recreational Finance Industry. Our dedication to assist our dealer’s customers in obtaining competitive finance terms, adhering to state and federal regulatory laws, assuring each customer is educated on the long term protection options available to them and maximizing the profit potential of every sale. We work hard to drive every application to an approval and every approval to delivery.


Learn how Priority One can help your business grow.

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