Missing out on trade shows in 2020 means we are really looking forward to the NATDA show this year. Back in Music City for the first time since 2016, the NATDA show promises to have a packed schedule with tons of opportunities. For Priority One, it’s a big year, too, as we introduce dealers and partners to the Priority One of today. Whether you’ve been with us for 20 years, or you’re just browsing our site for the first time, you’ll notice the industry-leading look of this new website. Welcome to our new brand. While we’re excited to show off our new ‘do, this refresh doesn’t change who we are. Rather, it more clearly articulates the quality, trust, innovation, and excellence that you receive as a partner of Priority One. When you work with Priority One, you receive quality always. You partner with a team that brings unmatched dedication, working as though you are our only client. You enter into partnership based on trust, credibility and honesty. You benefit from real-time support and know that your customer is happy. Bottom line: by working with Priority One, you receive a service that not only meets your needs, but also continues to innovate better solutions for you and your customers. This is the Priority One of today. As we roll out this new look in the coming months, you’ll see us bring new tech and tools along with it. Soon, our dealers will have a dedicated portal to view customer funding. Our equipment finance application will get a facelift. By securing your equipment financing through Priority One, you’ll benefit from new capabilities, smarter technology, and a cleaner interface for both you and your customers. Stop by booth 838 to check out our new look and talk about the benefits it creates for you. See you in Nashville!