Mark Siler, Priority One's head of technology, was recently honored among local executives as a “CIO of the Year." The Tampa Bay Business Journal award evaluated leaders “for innovation in strategy and implementation of IT systems; leadership style and management effectiveness; business value created from their IT operations; community involvement and philanthropy; and for their contributions to the Tampa Bay business community."
Mark began his career with Priority One in 2003. Both technology and the recreational industry have changed significantly since then, Priority One leading the way from the start, driven by Mark's forward-thinking vision for technology and security.
Among Mark's recent accomplishments, the company leads the industry in digital financing. With Priority One's guidance, lender partners use emerging technology to meet the demands of today’s consumer. Similarly, dealers have access to a full suite of digital products and processes that facilitate fast, easy, secure customer financing.
Priority One has also made significant advancements in data security and compliance, developing measures to protect customer non-public information (NPI) and to adhere to federal and state regulations.
In his personal time, Mark is an active member of the Jungle Terrace Civic Association, as well as Keep America Beautiful, and regularly volunteers with organizations around Tampa Bay.