top of page



Priority One provides specialized finance and insurance packages to marine customers of all credit profiles based on a single application. Our fast financing, robust network of lenders, and expert team means you can count on meeting the unique needs of each customer and moving your boat inventory.

We value working as a team, connecting your sales proficiency with our financial expertise to see every customer through to delivery. We treat your boat dealership like our own, so you don't have to worry about the hassles of financing and can focus on sales, growth and opportunity.

How Scott's Marine Tripled Profits with Priority One

After failed work with a different F&I provider, Scott's Marine leaned into partnership with Priority One. Learn how it worked out for them.




We recommend that at least 60% of your customers are financed through your F&I office so that you earn reserve on more than half of your sales. At Priority One, we're uniquely specialized in:

  • High conversion on Extended Service and GAP purchases

  • Working with challenging credit profiles

  • Offering flexible terms and rates

  • Bringing you a wide lender portfolio

  • Financing a variety of marine brands, models and units

  • Enhanced compliance and security measures

  • New tech and tools to introduce your customer to F&I before they leave your showroom


I used Priority One through my local marine store. The entire process took approximately 10 minutes. I completed a form, and in roughly one hour Tony called to tell me I was approved. The service was top-notch, the rate was far superior to my credit union, and the time it took to close was flawless. Highly recommend.

Brian A.

Jessica was so nice and professional. She was very easy to work with and answered all of my questions twice! I would recommend [Priority One] any day. I don't have the greatest credit score and she was able to give me options. Truly a great experience!

Domenic B.

The loan process was fast and easy with below average interest rates. No messing around, just straight-up good customer service. They also had an in house insurance source that made closing a breeze. Give ‘em a try! You wont be disappointed.

Donny D.

Read More

Faster Financing with DealerRock DMS Integration

Customers who fill out a credit application before leaving your dealership are nearly 30% more likely to follow-through on picking up...


Using our enhanced Customer Portal, your customers can view the status of their financing, communicate with your dedicated Priority One team, or upload documents securely with the tap of a finger.

Connect with our expert team to become a Priority One dealer

bottom of page