Priority One Financial Services announced its recent expansion to the Equipment Finance division lending portfolio. Now fulfilling loans through a comprehensive selection of five different lenders, the company serves dealers and customers of all credit profiles and equipment needs.
“2020 has brought many challenges for the equipment finance industry. When many customers were being turned away by lenders, our team spent recent months establishing new lender relationships, breaking down barriers to loan approvals, and paving a path for success amidst a challenging environment,” said Kris Dobrowski, Commercial Finance Manager.
The division, just three years into existence for Priority One, sprouted from over 30 years of success for the company in recreational and marine financing. Priority One’s Equipment Finance team has since doubled in size, adding its most recent account executive in September.
“Our company is built on a mission to serve our customers,” said Nicole Armstrong, Vice President of Sales & Marketing. “This lender expansion makes that possible for a multitude of customers that may find financing challenges elsewhere. We think equipment finance will come back stronger than ever, and we plan to be there supporting our customers when it does.”