2022 Women Making Waves: Nicole Armstrong


financing kiosk
Delivering a financing kiosk to Copher's Boat Center

“Women Making Waves is Boating Industry’s effort to recognize the multitude of women in the industry who have made and continue to make great contributions to its success, propel its growth and lead their organizations and peers into the future."


Nicole Armstrong, Vice President of Corporate Initiatives at Priority One, was selected among the 30 recipients.


Nicole doubled Priority One’s dealer base, spearheaded two new divisions, launched a loyalty program, led a major rebrand, and initiated changes to help our family-run dealer partners succeed. Recently, with Nicole’s insight and the collaboration of the right team, Priority One installed new financing technology in dealer showrooms that streamlines the buying experience and increases the likelihood of customers taking delivery by up to 30%.


Read what Nicole had to say about working in the marine industry, as highlighted in Boating Industry (page 21).



Learn how Priority One can help your business grow.

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