Boat Dealers

Priority One provides specialized finance and insurance packages to marine customers of all credit profiles based on a single application. Our fast financing, robust network of lenders, and expert team means you can count on meeting the unique needs of each customer and moving your boat inventory.

We value working as a team, connecting your sales proficiency with our financial expertise to see every customer through to delivery. We treat your boat dealership like our own, so you don't have to worry about the hassles of financing and can focus on sales, growth and opportunity.

Commercial Equipment Dealers

Priority One’s Equipment Finance division is dedicated to helping businesses of all types and sizes grow with new or used equipment. We work with commercial equipment dealers to provide F&I in their dealership to customers for fast financing. We pride ourselves on offering excellent customer service, a dedicated team for your account and competitive interest rates and terms. Priority One’s long-time lender relationships and industry expertise allow us to meet your financial needs so you can focus on growing your business.

Park Model Dealers

Priority One offers a first-to-market retail financing program for park model homes in partnership with US Bank. The program extends our reliable, full-service retail financing benefits to customers shopping for park models and expedites the lending approval to a matter of hours.



Many customers pay cash for park model homes, but they still want to protect their purchase. Working with Priority One, you benefit from a highly skilled team with expertise in selling extended care products that fit your buyer's needs and earn reserve for you.

RV Dealers

Priority One brings full-service retail financing and insurance to RV customers of all credit profiles. Our reliable team, robust network of lenders, and fast financing means you can count on meeting the unique needs of each customer and moving your inventory.



Working as your in-house F&I provider, our financial expertise works alongside your sales proficiency to see every customer through to delivery. We treat your business like our own, so you don't have to worry about the hassles of recreational financing and can focus on sales, growth and opportunity.