top of page

At Priority One, it’s our job to make sure that you and your customers have a completely seamless finance and insurance experience. We’ve built a full suite of digital tools that help you support your sales efforts and close more deals.



Tools Built With Your Business in Mind


4 Steps for Fast Financing


Concierge Support for Your Customers

Using our enhanced Customer Portal, your customers can view the status of their financing, communicate with your dedicated Priority One team, or upload documents securely with the tap of a finger.

When your customer completes our simple online credit application, we get to work on securing a package that meets their specific financial needs. We work with leading lenders specialized in marine & RV financing, and are built to serve customers of all credit profiles. Each application links seamlessly to the Dealer Resource Center so you can give your customers total control of their finances while you take control of your business.

Simple, Secure Lending

View Credit Application

Electronic Signatures

Working with eligible lenders, your customers can complete paperwork from the comfort of their home, while you collect secure, legally-compliant e-signatures, using our proprietary EZ-Sign program.

Contact Us

Educate Your Customers

We provide our dealers with access to MOTOTV, a series of animations that can run on your showroom and service TVs. Running MOTOTV on your showroom or service TV's captures the attention of your customers where they are most highly influenced and likely to purchase. As a MOTOTV partner, we can educate your customers about financing from the moment they step through your door!

Learn More

Enhance Your Operations With Total Visibility

The Priority One Dealer Resource Center is our proprietary software that lets you stay in full control of your deals. Monitor the status of each sale with secure 24/7 online tracking and seamless linking to the Priority One credit application.

Log In

Add a Title

Add a Title

A Dedicated F&I Team

When you work with Priority One, you get access to a dedicated account team who works to ensure your business is successful. Every time you need help, you’ll go to the same team—no call centers, long hold times, or questions about who to talk to when you need help.


The loan process was fast and easy with below average interest rates. No messing around, just straight-up good customer service. They also had an in house insurance source that made closing a breeze. Give ‘em a try! You wont be disappointed.

Donny D.

I used Priority One through my local marine store. The entire process took approximately 10 minutes. I completed a form, and in roughly one hour Tony called to tell me I was approved. The service was top-notch, the rate was far superior to my credit union, and the time it took to close was flawless. Highly recommend.

Brian A.

Jessica was so nice and professional. She was very easy to work with and answered all of my questions twice! I would recommend [Priority One] any day. I don't have the greatest credit score and she was able to give me options. Truly a great experience!

Domenic B.

Explore Dealership Benefits

bottom of page