We're unique because...

Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc., a Berkshire Hathaway company, Priority One serves as the nation's leading full-service retail finance company providing multiple lenders and specialized finance and insurance packages to hundreds of dealerships. When you partner with us, you'll increase your deliveries, improve your F&I profit and save valuable time.

We increase your deliveries, improve your F&I profit and save you time.

Increase your deliveries:

  • Receive better leverage with lenders.
  • Turn credit denials into financing opportunities with our credit repair partner, VertiSEL.

Improve your F&I profit:

  • We work for free: you do not pay us until you deliver.
  • Gain additional profit on back-end services.

Save you time:

  • Have more time to sell while Priority One takes care of the financing.
  • Be provided with a personal F&I team tailored to your dealership including a new dealer liaison, which will train, monitor and support you.
  • Have access to our state-of-the-art, automated proprietary software.

We continuously invest in technology to keep your competitive edge razor sharp.

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