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Exclusive for Forest River Dealers!
The Forest River Consumer Credit Card Program
If you're a
Forest River dealer, please be sure to enroll today at:
www.ForestRiverCard.com.
This is a great program to assist with sales & customer
service. Consumers can use the card to purchase different products
such as: utility/cargo trailers, non-motorized RVs, parts,
accessories and even service repair bills.
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Upcoming Events
Come visit us
at the following shows:
MDCE
Nov. 6-9, 2011
Gaylord Palms Resort
Kissimmee, FL. Booth #928
RVIA
Nov. 29 - Dec.
1, 2011 Kentucky Expo Center Louisville, KY
If you're
dealership is exhibiting at shows, be sure to put the information on dealersupport@p1drc.com so we can
help out.
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Priority One Welcomes Additional Employees
In the third
quarter of 2011, Priority One was happy to add three new talented
people to the team.
Jason Edwards
Business Manager
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Stephen Jolles
Business Manager
Tyler Swinehart
Junior Network Administrator
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Congratulations Nicole Armstrong!
Nicole
Armstrong was promoted from National Sales and Marketing Director to
Vice President of Sales and Marketing on September 1, 2011. Great
job, Nicole!
Congratulations Dan Ruskiewicz!
Dan and his
wife had a baby girl on August 28th. Ashlynn Mackenzie Ruskiewicz
weighed 7 lbs 14 oz. Isn't she cute?
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FREE, ON-LINE ACCESS TO NADA.COM IS
COMING SOON!
As you're probably aware,
to determine values, or "book-out" a unit, most lenders require
dealerships to use NADA's vehicle pricing guide. The guide offers a
comprehensive spectrum of benchmark pricing data that consumers and
professionals from various industries use to help buy, sell, trade
or shop for vehicles including RVs, boats and engines.
Over the years, Priority
One has received several requests from dealers who wanted a quicker,
more convenient way to provide the book-out information when it's
needed by a lender. We are pleased to announce that Priority One has
arranged with NADA to allow you unlimited access to NADA.com, the
on-line pricing guide.
You can send your book-outs
to Priority One two ways:
1. Wait until Priority One
determines the lender needs a book-out and, at that time, Priority
One will request that you send the book-out information.
2. QUICKER, PREFERRED WAY
- Send your book-outs upfront with your credit application.
You'll see the benefits:
- FREE.
You're dealership will save a minimum of $175/year.
- EASY, UNLIMITED ACCESS. To book-out units any
time, log on to Priority One's Dealer Resource Center (DRC) at www.p1drc.com and click on the NADA tab.
- FASTER APPROVAL PROCESS. Providing your NADA
book-out information upfront, along with your credit application,
will expedite the response time from your lenders.
- ACCURATE DATA. You'll always have the most up-to-date,
on-line pricing information; no chance of using outdated books.
- NO SIGN-UP.
As a Priority One partner, you are automatically signed up and
all employees may access it.
Helpful NADA Hints:
- Look for asterisks.
This denotes what may already be included (options, trailers,
motors, etc.).
- For marine dealers:
double check that the horsepower matches if the engine is included
in the standard value. Sometimes what is standard may be a different
horsepower.
Your business manager will
be in contact with you for further details.
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SALES
TECHNIQUES
"Selling
is your priority, financing is ours," is our tagline and
while financing is our priority, our business managers do sell to
your customers also. Our goal is to make money for your dealership
so our business managers offer after-market products such as GAP,
extended service contracts and other services to your customers,
making sure not to jeopardize the sale of your unit.
 As sales
people, our business managers are trained on various closing
techniques, and we thought you might find them helpful as well.
These are from Brian Tracy's training program, "The Psychology of
Selling: The Art of Closing Sales."
THE RELEVANT STORY CLOSE: We all make decisions with the right side of our brain,
and the right side of our brain is stimulated by stories and
pictures. Whenever you can tell a story about your product, you can
stimulate the prospect to buy. People will remember a story about a
product for years.
THE HOT BUTTON CLOSE: Is based on
the fact that 80 percent of the buying decision is determined by 20
percent of the product features and benefits. It is up to you to
find the hot button or the key benefit of your offering that the
prospect wants more than anything else. You then push this hot
button over and over again. Every time you mention the hot button,
the prospect's desire to own your product goes up. (Remember, a
wife's hot button can be very different than her husband's.
THE PUPPY DOG CLOSE: Any time you can give your prospect an opportunity to
touch, taste, feel, smell or use the product, this is a puppy dog
close. This method of selling gives people the chance to experience
the product, and once they have tried it out and enjoyed the
benefits, they buy it.
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Priority One Financial Services
742
Second Avenue South
St.
Petersburg, Florida 33701
800-747-6223
www.p1fs.com
Selling is your priority, financing is ours.
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